How to Sell on Facebook for Free
The immensely popular social media platform, Facebook, is a great way to start selling your service or products for free, without any charge to you. Over 2 billion users access Facebook every month. Each and every one of them will not become your customers. But even a fraction of these users could add considerably to your consumer base, helping supplement your income to an incredible degree. Here we are going to look at how you can use Facebook to sell your services or products.
Facebook groups can be used to sell products and services, provided that the buy and sell feature has been turned on. Only a group admin member can turn this feature on and off. All you have to do to sell your service or product using a Facebook group is first find the group containing your target customers, click on ‘sell something,’ enter information about the service or product that you are selling and then click on ‘Post.’ Bear in mind that the buy and sell feature is available in select groups within select countries only.
Groups can be thought of as small communities. You will find a Facebook group to cater to virtually everything under the sun, with 6,000 groups there for you to join. To find the group that you are looking for, login to Facebook and click on the ‘Groups’ tab located on your homepage’s left-hand side, within the ‘Explore’ section. Once you have done this, Facebook will take you to their landing page, Discover Groups. Here, you will find Facebook’s group suggestions tailored especially for you, predicated on what pages you have liked, the groups your friends are in, and other such criteria.
The Magic in Building a Strong Following
Facebook groups unite people with common interests, making them a great way for a business to connect with its target customers, creating opportunities for self-improvement and awareness. Connecting with people is the magic ingredient in attracting a large base of followers. Users pose plenty of questions within Facebook groups, giving businesses invaluable opportunities to interact with their customers. You should find questions that allow you to showcase your area of expertise or specialization, establishing you as an authority in your field. The questions can be answered outright, or through helpful blogposts, or even, given the right circumstances, by advertising your own services of products.
Marketing of this kind can be very effective and powerful, being highly targeted, as it is. The users of Facebook groups require their questions to be answered and answered well. If you are the one to supply these answers consistently over a period of time, you and your business will develop a strong reputation, making an impression in customers’ minds. Users might even start looking to you for answers and tag you in their comments. These searches can additionally be used to accumulate FAQs, helping you create further original content for potential consumers.
Posting Beautiful Pictures
Make sure that the photos you post on the groups, showcasing your service or product, are of good quality. Make sure that the entire item is visible if you’re selling a product. You don’t have to use an insanely expensive camera; your smartphone camera will do just fine. You may want to take the photograph outdoors, or at least in good lighting conditions. Remove extra clutter from the photo, keeping the focus fully on the product or service being offered for sale.
The photo and description are all that you have to market your product or service, so make sure that they are both top notch. Be sure to include all the relevant information in your description, including the price of the item, its dimensions, the location, the item’s age and condition. Be accurate and honest in your appraisal of what you’re selling, or you may develop a bad reputation as a seller.
Having a Facebook Page is essential to create a Facebook Shop. Facebook Shops cannot be created using only a Facebook account; this feature is available only on pages. Therefore, every business worth its salt looking to make money for free by using Facebook needs its own Facebook page.
Advantages of Facebook Pages
Facebook pages offer a number of advantages to businesses, advantages that supersede what can be accomplished using personal Facebook accounts alone.
They allow business customers to locate your business, follow it, like the page and read its posts.
They allow businesses to take advantage of a number of marketing opportunities for free. Chief amongst these is the opportunity to advertise your services and products. Once you establish a fanbase, your services and products can be sold to these users without entailing any marketing costs. You can additionally provide updates to your fans, informing them of any upcoming special events and deals which your business might be offering.
These pages also allow you to form an interactive relationship with your customers, listening to their comments, feedback and advice, responding to what they have to say, and staying abreast of their needs. You can post status updates and photos to inform them of what your business is doing, allowing you to connect with existing as well as prospective customers, guiding their upcoming purchasing decisions, ensuring that they will prefer you over your competition.
In addition to this, Facebook offers a broad range of advertising tools as well.
How to Use Your Facebook Page Effectively
The first thing you need to do to optimize your Facebook page is to make sure that your “About” section contains keywords, terms which inform users what your business offers. For instance, if you run a burger joint, your keywords would include “burger” and “burger restaurant.” Describe your business in great detail in this section, using up all of your allotted word count. Fill this section out early. It will not only inform visitors about your business, but it will also impact its ranking on online search engines like Google and Bing.
Facebook provides you with one opportunity to change your URL (appearing as “www.facebook.com/businessname”), so choose your web address wisely. If you can include your business’s name in your URL, you will give off a more professional, branded image. It will also be easier for customers to share your URL this way as opposed to a URL which consists of a series of randomly generated numbers (this is how it will appear until you alter it).
Next, you have to ensure that you opt for the right categories for your business, the categories that best fit your business.
Lastly, gather positive reviews for your business. This is a fantastic way to increase the visitors to your page. Don’t be afraid of asking customers, loyal customer who are pleased with your business, for reviews. It is even worth it to offer discounts to people who review your service or product. Reviews can potentially show on online search engines as well.
The Facebook marketplace is a relatively recent addition to the Facebook experience. It can be seen as an extension of the buying and selling that was happening on Facebook groups, with over 450 million users visiting such groups each month. The sellers ranged from local families to global marketeers. The Facebook marketplace is ideal for making connections with customers and selling your service or product. It is easy to find the things that users are interested in and to sell things that you want to sell.
How to Sell on Facebook Marketplace
First of all, locate the marketplace tab on the device from which you are logged into Facebook. To put up an item for sale, you must list it by clicking on the ‘sell something’ tab, opening the selling panel. In this panel, you must supply your product’s name and its price. You also have to provide your location, select a category for your product and followed by this, you are asked to add photos. Adding photos is optional, but we strongly recommend that you do this, adding multiple photos. This increases your credibility as well as your advertisement’s credibility. After you have done all this, click on the ‘post’ button and send your advertisement live onto the Facebook marketplace.
Make sure that you price your item correctly. You can do this by checking your item’s price on other websites like eBay. You may also want to leave room for haggling.
Tips on Selling on Facebook Marketplace
Being successful on Facebook marketplace is all about branding. Make sure that you create powerful brand awareness for your business. Make sure that you list your store’s name and address on all your advertisements. Encourage prospective customers to contact you personally and deal with their queries in an efficient and timely manner.
Remember that potential buyers will want to find out whatever they can about you before they make a purchase. So, keep your profile spruce and up to date, so that when your potential buyers check it out, they know that you are legitimate. Buyers will likely double-check everything, so be prepared.
Facebook Image and Post Timing Details
The first thing that users will notice about your Facebook posts are the images you use with them. We all know about the importance of creating strong, powerful first impressions, so make sure that the image you choose is eye-catching.
What to Aim For in a Facebook Image
Once again, you don’t have to invest in an expensive, state-of-the-art camera to create a good Facebook image. Your smartphone will do just fine. Just make sure you avoid photos that are extremely low in resolution; this results in pixilation. Don’t use blurry photos, stock art or clip art. Take a photo of a non-moving image using your smartphone. Make sure the image is either of your product itself or something closely linked to the product. Make sure that the lighting of the photo is good, and that it is of the right size.
Use Effective and Witty Text to Accompany Your Image
Once you have a good photo, you need to couple it with a witty message, rewarding users after having grabbed their attention. Make sure that the text is pithy and interacts with the image. Ideally, your brand should be integrated into both the image and the text. You can also gear your text to prompt potential customers to act. Inform them of how you can benefit them and what they can do to reap that benefit. Integrate your call to action into your text.
Timing Is Key
You can create the best and most creative post in history, but if you post it at the wrong time, it can go overlooked. Discovering what the best time to post on Facebook is can be a massive help, making your business stand out, increasing your reach to the highest number of people possible.
While there is no universally established best time to post on Facebook, studies have accumulated certain useful stats on the subject. According to studies, the highest CTR (click-through rate) occurs in between 1 and 4pm. This means that the maximum number of people interact with Facebook posts at these times. The rate, according to studies, peaks at 3pm on Wednesdays.
The least effective time to post, according to these same studies, is on the weekends, particularly before 8am and later than 8pm.
As you might expect, adding images and photos increases the engagement with posts. The posts containing images also receive more likes (by 50%) and comments (twice as many).
At the moment, Facebook Live and videos are reaching significantly more users than normal posts.
While the general trends listed above can be useful for improving the timing of your Facebook posts, there is a much greater method available for discovering optimal times to post: Facebook Insights. Facebook Insights monitors the behavior of your followers on Facebook, allowing you to identify the times that those users are likeliest to engage with your posts. You can use the data gathered in this way to determine exactly what times work best specifically for you.