How to Sell on Pinterest for Free
Social media platforms like Pinterest have transformed the way we shop. People are no longer going from door to door looking for the thing they want to buy. And they are increasingly stepping away from other more traditional methods of research, such as catalogs and magazines. The modern trend is for people to research online, staying within the comfort of their homes. Such shoppers use Pinterest a lot.
According to research, 73% of users purchase something they find on Pinterest. Additionally, 2/3rds of all the pins that are created on Pinterest come from business websites. Therefore, if you aren’t using Pinterest for the purpose of promoting your products and services, you are probably losing out on a number of valuable sales.
Creating a Board
If you want to market your services and products on Pinterest, you must create boards, encouraging potential customers to explore your brand and discover more about it. Try to create unique and original boards, focusing on the things that make your brand stand out from the crowd, rather than boards that are generic and random.
In order to create a board, first click on the ‘Add+’ link, which can be found in the top right-hand corner of your Pinterest page. Clicking on this will prompt an Add box to appear, offering three options, namely, Add a Pin, Upload a Pin and Create a Board.
Next, click on the ‘Create a Board’ option. Type in a name for your board, using a name that succinctly describes what users can find on your board. Make the name as catchy as you can to encourage users to explore it.
After this, you must select a category for your board out of a drop-down list that appears, the category options ranging from Wedding and Events to Art, from Photography to Architecture. Choose a category that best fits your brand and your board. If you don’t find a category suitable to your purposes, select ‘Other.’ However, try your best to find a category that is descriptive. The more specific your category, the likelier you are to attract users who search on Pinterest.
Next, you must decide who can pin on your board, whether you want to limit this feature to you yourself, or whether you want other users to be able to add pins to your board also. If you decide to limit the pinning to yourself alone, you don’t need to change anything. If, on the other hand, you want others to be able to add pins to your board, select the ‘Add Another Pinner’ option by clicking on it and type the name of the user that you wish to invite over to your board. Then click on the Add option. Repeat this process if you want to invite additional people. A board that is collaborative can entail many advantages, including finding out how others view your niche or brand and getting other people excited about the things that you are doing.
After this, all you have to do is click on the button that says ‘Create Board,’ and an empty board will greet you, ready for you to start adding pins on it.
Product Pins allow Pinners to view information about the items being sold, information including the buy location and the availability of the items. Product Pins differ from Buyable Pins in that they cannot be bought from Pinterest directly, even though the product may be readily available. Product pins will simply make information pertaining to the product readily available. Make sure that your Product Pins link your product to the landing page where it can be purchased.
Pin Multiple Products
People tend to spend money on Pinterest. According to research, 55% of Pinterest users buy products found on Pinterest. You can drive some of this traffic your way by displaying multiple products on your boards, drawing people in, sparking engagement.
Generally speaking, pins featuring multiple products have clickthrough rates that are higher by 30% and checkouts higher by 20%. But bear in mind that pins featuring single products have pin save rates that are higher. So, you may want to use both multi-product pins as well as single product ones.
How Multi-product Pins Can Be Made More Effective
The first thing you can do to create more effective multi-product pins is make combinations of products to form a collection. Bring together products that complement each other, such as handbags and purses. The same principle applies to whatever you might be selling. Pins displaying products that are being used in real-life contexts garner greater clicks as well as checkouts.
Improve the experience of your visitors by making products easy to find. Place products that are related to each other, or are part of a greater whole, together on one board. Use Rich Pins (pins that display extra information directly on the pin) to convey important information pertaining to the product, including availability and price, directly on the pin.
Make sure that you use high quality pictures to encourage engagement with your product. The more you invest in your pictures, the better your chances of engagement. Focus on the basics of good photography, such as lighting and focus, and also on the more technical side, such as aspect ratios. Make your products pop.
Make sure that the visitors to your page can enjoy a smooth buying experience if they should choose to buy. You can do this by linking pins directly to a landing page for your product where people can make their purchases. If Pinterest allows your business to have buyable pins, get them, making your shoppers’ experience even smoother, enabling them to buy directly from Pinterest.
To qualify for using Buyable Pins, your online store has to use e-commerce platforms, platforms such as Shopify, Demandware and BigCommerce. Buyable Pins, ones created from products available on your online store will come marked with a “Buy it” option in bright blue, or an “Add to bag” button, listing the price beneath the product’s image. The advantage of Buyable Pins is that they are easily spotted, and make the process of purchasing extremely user-friendly, allowing shoppers to add products from different businesses into their shopping carts on Pinterest, and to check out using their desktops or mobile devices.
Pinning products is made that much easier for buyers and sellers alike using Rich Pins. Rich Pins allow your pinned products to display information from the website, information including price, description, location and availability, guaranteeing those who pin your product to have up to date information on the given product available to them.
If you want to get repinned frequently, the first rule you need to follow it to place quality over quantity. This rule is applicable in just about any situation, but it is particularly so when it comes to Pinterest. Pin up each new product, engage your audience frequently while keeping it fresh.
How Getting Repinned Works
It can get a bit convoluted, understanding how repinning works in Pinterest, and how it turns into traffic. Therefore, we will explain briefly:
It starts with you posting an image onto a board, an image that other users can see, like, and pin to their own boards. When they pin it to their own boards, it still links back to the same webpage where you took it from, allowing the people interested to click through it and read the accompanying post. Infographic images don’t generate as much traffic towards the landing page, and Pinterest provides users with the information they need. So, hold back a little something to keep that traffic coming.
If you post something to your board, and it gets repinned 20 times, each of those will count as a repin from you. If, however, a user takes a repin, and repins it once more, it doesn’t add to your repins, as it was repinned from a source other than you.
The Importance of Images
Some companies hold photo shoots for their products specifically geared towards creating pin-worthy images, helping to direct traffic to their sites. Here are some pointers to keep in mind when choosing photos for your Pinterest page, showcasing your products. These pointers will help make your products’ images highly repinnable.
First of all, you want the image to be free of the human face. Make the image focus solely on the product. According to research, images that don’t contain faces are repined 23% more than images with faces. Keep your photos anonymous.
Secondly, you want to make smart use of color in your photos. Photographs with one single dominant color are less likely to be repinned than photos with multiple colors dominating. Also, red is better than blue when it comes to repinnability.
The size of your photos is also important. Images showcasing your products should be a minimum of 600 pixels wide, the optimal width of a pin being 736 pixels (that’s the maximum size you can display). It is likelier for taller images to be repinned.
Lastly, pay careful attention to the background you use for your photos. A white background won’t generate as much engagement as a multi colored background.
Be sure to take your analytics information into account, whether it be the Pinterest business tool, or whether you use other apps like Curalate, Tailwind or Piqora. If you want to go viral you must pay attention to what your visitors want, what resonates with them.
If you want to maximize getting repinned, you have to pay attention to timing. Use Pinterest and engage at the time when your customers are also doing it. According to research, the optimal time to work on Pinterest is between 2pm and 4pm, and then between 8pm and 11pm. However, this time can vary according to your specific customers. Research on Pinterest suggests that some categories simply perform better on certain days of the week.
Having a Blog is Important
Linking your pins to a blog carries huge benefits, such as allowing for content marketing and improving your SEO rating. Use your blog as a space where you can create amazing content for your boards on Pinterest.
Mistakes to Avoid
In case you are one of the earlier users of Pinterest, you may still employ your personal profile on Pinterest even though you are employing it for business use. However, with things having changed significantly over the years since Pinterest first began, you may consider updating your profile to conform to Pinterest for Businesses, which is designed specifically for people who wish to use Pinterest for business purposes. Update your profiles to reflect this. Having business accounts on Pinterest will give your brand more credibility, while also granting you access to a number of options unavailable to personal users. Make sure that your business accounts on Pinterest are verified, and that the profile descriptions are complete. If they are not, your brand image could suffer, ultimately hurting your bottom line.
Another mistake that users make while using Pinterest is failing to add descriptions to their repins, boards and pins. Apart from making the experience of your visitors smoother, adding descriptions can also improve your SEO ranking and increase traffic to your blog and website. Failure to add descriptions likewise hurts your SEO ranking and engagement with potential customers. Descriptions don’t have to be stuffed with keywords. They can simply be a line or two about the product followed by a call to action and a backlink to your website. Repins should contain similar descriptions. Remember, small descriptions can make a big difference.
Lastly, a big mistake that users make is to post images exclusively of their own products, completely ignoring all else. The recipe to success on Pinterest involves posting a wide range of products. A general guideline to go by is organizing your board according to a 50:50 ratio between your products and those of others. Variety encourages engagement. Allow visitors to see something interesting, and in between they will look at your products as well.