How to Sell on Twitter for Free
Twitter is a fantastic way of reaching your market. You will have to condense your message to your consumer base down to 140 characters and stay abreast of the deluge of posts. However, if your target audience is on Twitter, you must be on it too. Twitter is free, and utilized well, it can make you a lot of money.
Complete Your Profile
Before you can start sending out tweets and retweeting, you must ensure that your Twitter profile has been completely filled in, including your country and city names, attracting local followers. Keep your brand image in mind when filling out your profile, making sure that it reflects positively through what you write. Be clear on how you are promoting yourself, whether in your capacity as an individual, or as part of a larger business. This should also be reflected in your choice of Twitter handle. In most cases you will have to choose between a handle that is your own name and a handle that reflects your business’ name. Make sure to complete every section of your profile. Always keep a profile picture. A lot of people don’t follow users without a photo. Be thorough and let your page reflect who you are.
Selling on Twitter
There are three main ways that you can sell your service or product on Twitter: buying Twitter ads, promoting your service or product through your tweets, and directing traffic to the content in your blog. Since we are only looking at free ways of selling on Twitter, we will focus on the last two of these ways.
Promoting Through Tweets
Using tweets is a great free way of promoting your service or product. Make sure to create your brand’s very own Twitter account. Add plenty of images, complete the bio section, and complete the steps required for signing up. You will want a good mix of links to your blog, links to your product, entertaining graphics and insightful quotes when you’re building up an audience. Be sure when you tweet to include interesting images, avoiding images in white backgrounds, choosing something more engaging instead. Also, be sure to include the relevant hashtags, attracting greater viewership.
Directing Traffic to Your Blog
Another, more subtle way of selling your product is by tweeting out links to your blog, directing internet traffic to them. This will give you a chance to showcase high quality content, adding value to your customer’s experience while simultaneously raising your brand awareness. By optimizing your blog’s content for certain keywords, you will improve your ranking on search engines.
Twitter is an outstanding platform for businesses in the modern world, a platform on which they can increase their customers for free, without having to spend money on it. But you have to know how to use Twitter correctly before you can reap the rewards. When it is correctly used, Twitter helps businesses generate leads, build new connections, solidify existing ones and further entrench their branding. However, the key to all this, the building block that makes these benefits possible, is having followers on Twitter. Without followers, you cannot enjoy the benefits of selling on Twitter.
Remember that garnering a sizeable following on the website isn’t simply a matter of prestige. Followers aren’t simply empty numbers. They bring real value to businesses. According to research, 36% of marketers claim to have gained customers through the use of Twitter. Here we are going to provide you with a few tips on how to attract a larger following on Twitter.
Post Amazing Content
High quality content is crucially important to successfully selling on Twitter. Content that contains videos and images is more attractive than content devoid of these things. The purpose is not to overtly promote your brand, but to obliquely generate interest in your services and products. Your content has to be catchy, entertaining, stimulating and most importantly, shareable. It can also link up to your blogs. Marketing through content is becoming increasingly popular in today’s world. It can be used to raise brand awareness, enabling you to attract a community of followers when it comes to your business, ultimately driving the bottom line, sales. However, you must be aware of the fact that competition is fierce when it comes to creating engaging content. You have to be on your toes at all times, and work hard to consistently create high quality content if you want to attract Twitter followers.
Variety is the key when it comes to posting interesting content. Make sure that all your content isn’t just about your daily routine; that can get boring quickly. Adding variety means adding photos and videos to your content from time to time. Also, share more intimate details about your life on occasion, rather than merely the humdrum of daily life.
Twitter requires a more aggressive strategy than Instagram or Facebook, meaning that you should post tweets as often as you can.
According to research, the optimal frequency of tweeting lies between 3 and 7 times a day. This will maximize engagement with your brand. However, some brands tweet considerably more than this, going up to between 15 and 20 times a day. The frequency of your tweets is therefore contextual. Only you, taking the subjective variables into account, can determine exactly how often you should tweet. But for safety’s sake, err on the side of posting too much rather than too little. After all, the platform shifts interests quite rapidly.
The good news is that your tweets don’t have to remain centered around you and your brand. You can also tweet engaging content made by other brands and your followers, opening up a variety of options to choose from, including articles relevant to your industry, breaking news, interesting statistics and personal updates.
Make Use of Hashtags
The majority of internet users know what hashtags are, or at least have a basic understanding of them. For those who don’t, hashtags refer to words of phrases that are preceded by the ‘#’ symbol, called a hash mark. Hashtags are used to identify keywords or topics of interest in order to facilitate user searches. Hashtags serve the purpose of categorizing content, making it easy for users to discover the articles and insights of their interest.
But when hashtags are misused, or used incorrectly, it makes the users’ task more difficult, forcing them to examine irrelevant and miscategorized content to get to the thing they’re actually after. Be careful not to use hashtags incorrectly, or users will form negative associations with your brand. According to research, inappropriately used hashtags negatively impact engagement with your content.
All you have to do to use hashtags correctly is include a word or phrase in your tweet, taking the form of, “#yourtopic.” The hashtag appears with ‘#’ mark and ends where you use the first space, so if your hashtag is a phrase, you will have to type it without using spaces. When you post your tweet, the hashtag word or phrase will appear in blue. You can scroll over the hashtag and click it, redirecting you to that hashtag’s page, where you will be able to see other tweets using that hashtag.
You will do well to use hashtags that are trending, making your tweets likelier to be read and you likelier to be followed. Don’t overdo hashtags though; moderation is key. You don’t want to send out tweets that are brimming with ten different hashtags. Just choose one or two, those that add quality to your tweet. Don’t add hashtags just for the sake of it.
Follow Other People
This might sound counterintuitive. After all, when you’re looking to increase your following, how could following other people possibly help? But the research suggests that it does. You should follow other people to increase your own following, particularly those who follow you. Twitter, much like all social media platforms, has users who follow a ‘you scratch my back, I’ll scratch yours’ policy.
When you follow other people, they may publicly respond to you; at least the chances of doing so increase exponentially. This will grant you exposure to these other peoples’ followers. Don’t follow too many people. You will not be able to stay abreast of what everyone is saying but you will only be able to selectively follow the ones you consider important.
Don’t follow people randomly. Base who you follow on their interests. If their interests are similar to yours, follow them and their followers. But follow other people in moderation; if you follow too many people you will drive followers away.
Direct Traffic to Your Twitter Page
Another great way of attracting followers is by adding links inviting people to follow you on twitter on your other online activities and pages, such as your email, blog and on other social media platforms that you’re active on. This will make it easy for people who genuinely care about your services and products to follow you on Twitter. Consider using graphics and social media buttons on your other webpages. This can help you catch other people’s attention more effectively, increasing your following.
Twitter Image and Post Timing Details
We have already advised you tweet regularly. But the time at which you tweet is as important as how frequently you tweet. If you send out tweets at a time when everybody is asleep or at work, those tweets will go unread. So, optimizing the timing of your tweets is incredibly important too.
Best and Most Popular Times for Tweeting
According to research, the hours of the early morning is the time when tweets are clicked most, on average. Tweets are retweeted and favorited most, on average, in the evenings as well as late in the night. On some occasions, the popular times to post tweets have an inverse relationship with the most popular tweet engagement times. The optimal times for tweeting differ across different time zones, making it important for users to experiment, discovering when they are likeliest to engage their audience.
The time for tweeting greatest in popularity, on average, across all time zones, is between 12 noon and 1pm. The number of tweets being sent is at its highest from 11am to 1pm, peaking in the time between 12pm and 1pm. And the least popular time to tweet is from 3am to 4am.
You want to avoid using stock images for your tweets. They tend to be boring and don’t encourage engagement. Avoid those images that seem to blend seamlessly within the background. Unsplash and Pexels are good free sites for stock images for those of you who depend on resources.
Try to create original images to accompany your tweets, images that are shareable, fun and colorful. Try to incorporate the culture of your company into your images. You can do this in a number of different ways, such as by posting pictures of your employees.
You might not have time for taking custom images every time you tweet. But do invest some time in looking up stock images. If you have aspiring photographers on your team, let them have a couple of days to take original pictures for your visuals.
Create templates for your original images, images that can take the form of blog headers or quotes from influential personalities. This can save you a lot of time. It also allows you to include branding in your images in a subtle manner, increasing the recognizability of your images through the templates. Try to design templates that include important information about your business, such as icons, the name of the author and post titles.
Bring bold colors into your images, avoiding bland ones. Research suggests that bold colors will be influential in the Twitter world in the years to come. The use of the right colors can help design awe inspiring visuals, jumping off the screen and grabbing your viewers’ attention.
Lastly, be original with your images. Originality stands out and makes you unique, making engagement with your tweets that much likelier.